I totally
agree that a homepage is beyond our control because it is the most important
page of any website. It contains everything and it has to appeal to everyone
who visits the website. It is so important that everyone who involves want a
piece (space) of the website. “the best home page design can’t do it all”
indeed, it is the matter of creating a big picture that will clearly state what
the site is rather than trying to fit every tiny bit of things to please
everyone.
What is
this? What can I do here? What do they have here? Why should I be here-and not
somewhere else?
Those
are the 4 questions that a good home page has to answer clearly at a glance.
Other than that, it is the homepage job to get the message across as well. That
is when welcome blurb or a good tag line will be handy. A good tagline has to
be clear and informative. It should be 6 to 8 words long that will convey
differentiation, clear benefit. It also can be personable, lively etc. After
all of that, it comes back to navigation again. Basically, home page has to
reveal as much as it can of what is below which makes the navigation in the
home page very crucial. So, the navigation on the home is more unique comparing
to any other below pages; however, they still need to have enough in common so
user can recognize immediately.
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