What makes a challenge for designing an effective website is
how can designers design a web page that is barely going to be read by the
majority? The answer will be creating a website for scanning not reading because
people have tendency to skim and scan through the website to find the
information they are looking for rather than reading every single piece of text
displaying on the web site. Indeed, the website should be visually clear to establish
the first look. Also, it should have a clear hierarchy for each page on the
website. Breaking pages into easily identifiable areas with different purposes
will help user understand the page better, making obvious what is clickable and
what is not, removing any unnecessary clutter. Also, presenting simple choices
to the users that are totally unambiguous will be another option because they
just like it. Another way to create a better website is to cut all the crap and
get straight to the main point because user won’t read it. For example: kill
the happy talk (Welcome to our website blah blah blah) or cut down the
instruction just like the example Krug shows for Verizon’s intro. The more text
appears in the website, the less valuable the website will get. Therefore, it
is best to cut half the words on a site and then get rid of half of what is
left.
Concept Statement:
Users that may
visit the website:
Clients
Employers
Fellow Designers in the field
Friends/Family (whoever interested in)
What they want to see in the website:
My cool art works
Information about me
My Resume
Intended Audience:
Clients and Employers
Describe what I need to inform and persuade them of:
Promote my: Creativity skill and Design capabilities
Goals of the site: Getting the business going, attracting
the clients
Ultimate message: What makes design matter
List the assets I need to persuade the user:
Folk Life poster: photo and description
Absolut vodka ad: photo and description
Some Logo design I have done: vector file, photo and
description
Supreme Digital: website, app, photo and description
Categories depict in mockup:
Web
Print
Identity
Misc
Concept Statement:
For a portfolio website, my ultimate goal is to present my
awesome art works to the clients, customers in a way that will give them a
pleasure experience. Indeed, the art work will always be the focal point
throughout the entire website so that the users can concentrate more on the
work of art. The feature work will be displayed on the home page so that it
will give the users an instant pleasure experience when they visit the website.
Also, the users can directly click on any art work that they are interested in
to see more information about that particular work, or they can freely navigate
around the website to any section that is available to them.
As far as navigation system, headers, links info go; it will
be simple in size and color so that it won’t scream for attention. Ideally, I
want my website to be subtle, relaxing, professional looking that can portrait
and even enhance my art work more. Because of that, I will step back from my
original color palate and choose and simple one so that will create the look
and feel that I want it to do. The transition between pages will be smooth,
content may fade in and out so that it will match and enhance the entire
design.
Homepage:
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